Address
Plot 27 Taurus Lane, The Royal Palms. Butabiika.
Work Hours
Monday to Friday: 8AM - 5PM
Commercial & Sales Capability
Build Commercial Teams That Consistently Deliver Results
Transforming Commercial Sales Capability in Africa & Beyond
The Sales Profession Today
The sales landscape is evolving. Traditional methods are no longer sufficient to maintain a competitive edge and many commercial organisations haven’t given sales the focus needed to transform commercial performance.
Six Reasons Sales Underperforms
The Chances 4 All Approach
Democratising professional growth within the commercial sector.
What Is Commercial & Sales Capability?
Commercial Sales is BIGGER than the conventional concept of selling. Commercial Sales refers to the roles and skills that drive sales between businesses [B2B] or from a business to a customer [B2C].
Commercial Sales often drive the revenue & profitability of most organizations. Within commercial sales, exists a wide portfolio of roles from strategy to execution. The roles range from sales strategy and operations, sales capability and development, field sales – mainstream and key accounts, route to market and distribution, commercial planning and execution, trade marketing.
All these roles require different skills and capability sets! Hence, Commercial Capability.
Commercial Sales Roles Mapping
Training Requirements by Role
- Core Selling Skills
- The Ozby Way of World-Class Key Accounts Management
- Advanced Negotiation Skills
- Ease of shop / Outlet execution Skills / Category Management
- The Ozby Way of World-Class Relationship Management Coaching & Sales Management
- Data Analytics & Insights
- Knowing Self & Knowing Others
- Core Selling Skills
- The Ozby Way of World-Class Selling
- The Ozby Way of World-Class Sales Coaching & Sales Management
- Category Management
- Knowing Self & Knowing Others
- Data Analytics & Insights,
- CRM
- Sales Automation
- Leaders as Teachers – With the rest of the sales leadership team
- Leadership – With the rest of the sales leadership team
- Core Selling Skills
- The Ozby Way of World-Class Distribution Management
- Advanced Negotiation Skills
- Knowing Self & Knowing Others
- Advanced Negotiation Skills
- Trade Marketing Fundamentals
- The Ozby Way of World-Class Selling
- Category Management
The Ozby Group Way — Five Step Framework
At Ozby Group, we believe the journey to realising your commercial performance objectives begins with having the right people in the right jobs, the right processes and execution standards in place, building individual and organisational capability to deliver brilliant everyday execution, and building rigour around tracking, measuring, and managing performance. This model has been proven across a variety of our commercial client engagements and it can work for your business too.
Our Future Ready Approach
First-Line Manager Development
Our approach places great emphasis on developing first-line leaders to support the embedment of requisite capabilities and behaviors into your organization’s execution culture.
The Training Cycle
Working with your commercial leadership teams, we analyze the latent commercial opportunities and organizational design, define & develop custom-made commercial execution standards for your business, conduct baseline training to cascade the standards and knowledge required for their execution, define measurement architecture, oversee its deployment and conversion into actionable performance insights through trainings and oversee an accreditation process to ensure that the learnings have been embedded & consolidated in the teams. In addition, our approach places great emphasis on the development of first-line leaders to support the embedment of the requisite capabilities and behaviors into your organization’s execution culture and be able to form part of the future faculty for continuity & sustainability, this is done through a robust sales coaching & accompaniment model and the leaders as teachers programme. This approach generates sustainability in the delivery of your commercial agenda.
We do all this with the knowledge of the level of digitization and automation today with a view of what the future looks like.
Training Cycle Signposts
Key Benefits
Indicative timeline
1- 2 Months
Buying / Individual, Customer & Distributor Approach
2–3 Months
Sign-Up, Assessment & Pre-Work
3–6 Months
In-Class Training
7–8 Months
E-Learning
9–12 Months
Sales Coaching & Consolidation
Frequently Asked Questions (FAQs)
Find answers to the most common questions about our Services. If you can’t find what you’re looking for here, please contact us.
Engagements are structured around a full training cycle from initial assessment through in-class training, e-learning, sales coaching, and accreditation typically spanning 9–12 months, depending on team size and scope.
Both. Our approach places particular emphasis on first-line sales manager development, since top performers are often promoted into leadership with no formal management training one of the core problems we’re built to solve.
Primarily hands-on. On-the-job, experiential learning makes up the majority of our approach, supported by structured in-class sessions and e-learning modules.
Our core team, supported by our wider Professional Network a panel of experienced commercial professionals across Uganda and the region.